Competition & Antitrust

December 07 2017
Sanaya F Vachha Six fruit juice manufacturers investigated for deceptive marketing practices

Pakistan - Vellani & Vellani

The Competition Commission recently initiated an enquiry into six fruit juice manufacturers for misleading consumers and engaging in deceptive marketing practices under the Competition Act. The enquiry committee concluded that the respondents' marketing of their fruit juice brands to consumers using unjustified claims amounted to the distribution of false and misleading information to the general public, which could harm the business interests of other undertakings in the same industry.

Author: Sanaya F Vachha
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