Media, Marketing, Sports & Entertainment

September 28 2017
Henrik Wistam Scope of public body's use of individual's exclusive right in course of trade

Sweden - Advokatfirman Lindahl

The Supreme Court recently outlined the assessment of the terms 'trader' and 'marketing' with regard to a municipality's use of a private individual's picture in newspaper advertisements and other informative material. After a city in a municipality had been named the European capital of culture, the municipality used a picture showing a person. The person sued the municipality for damages on the grounds that it had used the picture in marketing the municipality and its business without his consent.

Authors: Henrik Wistam, Siri Alvsing
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