Rimon PC updates

FTC warns celebrities over social media endorsements
Rimon PC
  • Media, Marketing, Sports & Entertainment
  • USA
  • May 25 2017

The Federal Trade Commission (FTC) recently sent over 90 letters to celebrities, athletes, marketing firms and other influencers, warning them to disclose clearly and conspicuously their relationships with brands when endorsing products through social media. This is the first time that the FTC has directly targeted social media influencers, highlighting requirements set out in the Guides Concerning the Use of Endorsements and Testimonials in Advertising.

FCC opens radio and television broadcasting to foreign entities
Rimon PC
  • Media, Marketing, Sports & Entertainment
  • USA
  • January 26 2017

For more than 80 years, Section 310(b) of the Communications Act 1934 has been interpreted as prohibiting direct foreign ownership of more than 20% and indirect ownership of 25% or more of US radio and television broadcast stations. This will change as of January 31 2017, as the Federal Communications Commission recently removed longstanding prohibitions against these limitations on foreign ownership.

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