The Information Commissioner's Office (ICO) recently published a report on its investigation into data protection compliance in the direct marketing data broking sector. The ICO's investigation focused on offline marketing services offered by the three largest credit reference agencies in the United Kingdom. The investigation covered only direct marketing services and did not extend to the core credit referencing function of these companies.
The Information Commissioner's Office recently published its draft Code of Practice on Direct Marketing. Covering traditional e-marketing but also newer tools increasingly relevant to marketers such as social media and adtech, the code is essential reading for those engaging in direct marketing activities in the United Kingdom. It includes important clarifications and updates to previous guidance, particularly in relation to in-app marketing messages, refer-a-friend schemes and marketing via social network platforms.