Ms Jeanine Coetzer

Jeanine Coetzer

Lawyer biography

Jeanine Coetzer has an LLB cum laude degree from the University of Pretoria. She is an Attorney of the High Court of South Africa. In her first year at Spoor & Fisher, Jeanine is working within the field of trade mark enforcement.

Industry Associations

  • Fellow – South African Institute of Intellectual Property Law (SAIIPL)
  • Member – Legal Practice Council (LPC)

Professional Activities

  • Contributor to various journals and publications, including Without Prejudice, Go Legal, The Small Business Site, 2017-2018
  • Guest lecturer for LLB students: University of Pretoria, 2013-2014


Intellectual Property

Uber-zoom: case against trademark genericide
International | 21 December 2020

Imagine if 'zoom' became a synonym for conducting online video meetings, regardless of the app used – or worse, became a verb. In this way, ZOOM would lose its distinctiveness and become a generic trademark and its owners would be unable to stop others from using 'zoom' to refer to online conferencing services. This would not be a first. Over the years, many brands have come to realise the adverse consequences of a trademark that is too successful.