Andrew Price has spent 20 years at Venable with one focus: he helps clients establish, protect and profit from their brands worldwide.
Ranked eight years in a row as one of the elite trademark prosecution and strategy attorneys in Washington, DC, he was awarded the top Gold ranking for 2018 and 2019 (WTR 1000). Andrew is noted for a "fantastic global perspective," "first-class knowledge of trademark law," and "superb understanding of clients and their needs" and has been widely recognized (WTR 1000, 2012-2019; Legal 500, 2013-2017; Chambers, 2017-18). He is "wholeheartedly recommended" for his "smart, dedicated and extremely creative approach. His ability to infuse life into even the driest legal issues is second to none" (WTR 1000, 2014).
Andrew was one of the earliest members of Venable's trademark practice, which has been ranked Tier 1 nationally for trademarks (U.S. News - Best Lawyers "Best Law Firms," 2011-2012) and most recently #7 in the U.S. for obtaining registrations (Intellectual Property Today, 2015). As a leading member of that group, he represents clients of all sizes, from startups and celebrities to nonprofits and multinational corporations – with a special emphasis on managing large portfolios of trademarks, exploiting IP opportunities and controlling crisis situations.
Andrew focuses his practice on brand strategy as well as searching, registering, licensing, and enforcing all types of trademarks worldwide (e.g., brand names, logos, slogans, trade dress such as product configuration, and non-traditional marks such as motion marks). His practice includes bringing and defending opposition and cancellation actions before the U.S. Trademark Trial and Appeal Board. He also works closely with the firm’s Intellectual Property Litigation Group to bring and defend trademark-related lawsuits, including preliminary injunction motions, in U.S. federal court. Abroad Andrew oversees a personal network of top foreign lawyers in a full range of trademark work, from searching to litigation.
Dedicated to providing strategic counsel, client service and value, he is an "arch strategist" who achieves "the perfect balance of being detail focused without losing sight of the big picture" (WTR 1000, 2013 & 2015).
Since the COVID-19 pandemic started, some new trends have emerged among non-profits looking to maximise their brand value. This article outlines strategies that non-profits should consider when working to maximise brand value, conduct a successful rebrand or monitor the use of copyrighted materials.
The United States Patent and Trademark Office recently enacted a rule that increases numerous fees for filing trademark applications, maintaining trademark registrations and filing oppositions and cancellations before the Trademark Trial and Appeal Board. Brand owners considering filing new trademark applications, and those with upcoming deadlines, should proceed with filings now to avoid incurring the increased government fees that will take effect on 2 January 2021.
In response to the COVID-19 pandemic, the United States Patent and Trademark Office recently announced an accelerated examination procedure for certain trademark and service mark applications covering qualifying COVID-19 medical products and services. This expedited process will benefit those that wish to protect their marks for products developed to fight the pandemic.
The Supreme Court recently affirmed the Court of Appeals for the Fourth Circuit's ruling in the closely watched Booking.com case, holding that the hotel reservation site's BOOKING.COM name was not generic and could therefore obtain federal trademark registration. This ruling makes registration possible for parties in any industry to register similar names as trademarks.
The US Patent and Trademark Office (USPTO) has enacted a series of rule changes that will have a significant impact on trademark filers. The widest-scale change is the requirement for electronic filing of all submissions to the USPTO. However, additional application and specimen requirements are likely to have a greater effect on applicants, as compared with prior practice.