Ms Sang Qingqing

Sang Qingqing

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Intellectual Property

Trademarks comprising different letters may still cause confusion and thus constitute similar trademarks
China | 08 January 2018

The China Trademark Office (CTMO) recently held that although the word marks in question were spelt differently, their similarities in terms of font, design and arrangement created a similar overall visual effect. As such, the coexistence of the marks in the market was likely to cause confusion among the relevant public with regard to the origin of the designated goods. The CTMO's comprehensive examination of the likelihood of confusion was in line with a recent Supreme People's Court interpretation.