Mr Graeme Somerville-Ryan

Graeme Somerville-Ryan


Shipping & Transport

Building a shipping brand
International | 16 April 2014

Over 100,000 merchant vessels carry 90% of the world's trade, yet the shipping sector rarely gets good press. In fact, it rarely gets any press, unless something goes terribly wrong. If shipping companies want to change the way they are perceived by the public, their peers and the media, they need to treat their brands as assets.