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17 December 2019
Gordon Drakes It's a wrap – what lessons can franchisors learn from Wrapchic's demise?

United Kingdom - Fieldfisher LLP

Wrapchic, which fell into administration in 2019 after shareholders refused to lend further funds as it continued to make losses, is one of a number of recent casualties in the UK food and beverage sector. However, unlike some of the more high-profile casual dining brands that have suffered a similar fate, Wrapchic was almost entirely franchised and operated in the generally more resilient quick service restaurant segment of the sector. So why did it fail and what lessons can franchisors learn?

Author: Gordon Drakes
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