According to the National Institute for the Defence of Competition and Protection of Intellectual Property (INDECOPI), it granted 14,627 trademark registrations between January 2020 and August 2020 as a result of the information campaigns developed by the Distinctive Signs Department. The campaigns highlighted how a registered trademark increases the competitiveness of products and services in national and international markets.

During January 2020 and February 2020 INDECOPI received 3,000 trademark registration applications; from March 2020 to May 2020 the number of applications fell to 1,600. July 2020 reported the best figures, with 3,815 applications, beating the statistical record of July 2019 of 3,660 applications.

Notably, of the 10,000 trademark registrations granted between January 2020 and July 2020, 65% were national applications and 35% were foreign applications.