United Kingdom, Bird & Bird LLP updates

Tech, Data, Telecoms & Media

Contributed by Bird & Bird LLP
Online harms: government publishes response to consultation on proposals for internet regulation
  • United Kingdom
  • 21 February 2020

The government recently published its initial response to the public consultation on the Online Harms White Paper, in the first substantive update since its publication in April 2019. The consultation response is described as an indication of the direction of travel and it is clear that the policy development process is at an early stage. Certain things have been clarified, while much remains up for grabs. The government's full response to the consultation is expected in Spring 2020.

Information Commissioner publishes draft Code of Practice on Direct Marketing
  • United Kingdom
  • 17 January 2020

The Information Commissioner's Office recently published its draft Code of Practice on Direct Marketing. Covering traditional e-marketing but also newer tools increasingly relevant to marketers such as social media and adtech, the code is essential reading for those engaging in direct marketing activities in the United Kingdom. It includes important clarifications and updates to previous guidance, particularly in relation to in-app marketing messages, refer-a-friend schemes and marketing via social network platforms.

What a future without social media 'likes' could mean for industry
  • United Kingdom
  • 20 September 2019

From Facebook's 'thumbs up' to Reddit's 'upvote' and Instagram's and Tik-Tok's 'likes', so-called 'vanity metrics' used by social media platforms are ubiquitous. For these platforms, it is important to consider the impact that shifting engagement trends might have on user-generated content in the context of online harms. Platforms should therefore examine what can be done to improve self-regulation (eg, removing 'addictive' structures such as visual metrics) to ensure that the online world is a supportive place.

Cookies: ICO publishes new guidance
  • United Kingdom
  • 09 August 2019

The UK data protection authority, the Information Commissioner's Office (ICO), recently published new guidance on the use of cookies and a myth-busting blog post. The new guidance follows the ICO's June report into ad tech and real-time bidding, which raised substantial compliance challenges in relation to cookies.

AI and online harms: what does government's white paper mean for industry?
  • United Kingdom
  • 17 May 2019

The government recently released the much-anticipated Online Harms White Paper. Jointly authored by the Department of Culture, Media and Sport and the Home Office, the paper sets out the government's proposals to address harms ranging from terrorism and child sexual exploitation to disinformation and harassment. It proposes fundamental changes to internet regulation in the United Kingdom and suggests that, among other technologies, AI may be both a source of the challenges and a means to resolve them.


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