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Media, Marketing, Sports & Entertainment

April 12 2018
Siri Alvsing Influencer marketing – is '#collaboration' clear enough?

Sweden - Advokatfirman Lindahl

The debate regarding hidden marketing by influencers has been ongoing for some time, as social media's influencer scene grows from strength to strength. A recent judicial court judgment that the indication that a post constitutes marketing must be made at the very beginning of the post is perhaps unsurprising, as it is based on an established principle that the consumer must be able to identify marketing before he or she has read the entire advertisement.

Authors: Siri Alvsing, Ludvig Holm
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Upcoming event

IBA Annual Conference Rome 2018

October 7-12 – Rome, Italy

The 2018 Annual Conference will be held in Rome, the Eternal City. Founded nearly 3,000 years ago, the city is renowned for its ancient ruins, classical architecture, renaissance palazzos and baroque fountains. Rome is a vibrant, cosmopolitan city and will provide an elegant backdrop for the IBA Annual Conference. As the saying goes, all roads lead to Rome – and the conference will bring together delegates from all over the world for the largest and most prestigious event for international lawyers, providing an abundance of business and networking opportunities, not to mention the chance to explore one of the most fascinating cities on Earth.


For more details go to:
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