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Tech, Data, Telecoms & Media

12 April 2018
Siri Alvsing Influencer marketing – is '#collaboration' clear enough?

Sweden - Westerberg & Partners Advokatbyrå Ab

The debate regarding hidden marketing by influencers has been ongoing for some time, as social media's influencer scene grows from strength to strength. A recent judicial court judgment that the indication that a post constitutes marketing must be made at the very beginning of the post is perhaps unsurprising, as it is based on an established principle that the consumer must be able to identify marketing before he or she has read the entire advertisement.

Authors: Siri Alvsing, Ludvig Holm
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