International updates

Competition & Antitrust

Behavioural antitrust in a nutshell
BMA Barbosa Mussnich Aragao
  • International
  • 09 November 2017

According to traditional antitrust theory, individuals (and firms) maximise utility according to stable preferences and rational expectations, while being well informed. This means that antitrust follows microeconomic bases that lead to the assumption that economic players are rational actors with willpower and self-interest. However, the emergence of behavioural economics shows that people do not necessarily behave in the ways that traditional economic principles would predict.

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